Growth & Content Strategy for Ambitious Brands

Senior-level marketing without the cost of a full-time executive.

I help founder-led companies, startups, wellness brands, and technology companies build marketing systems that grow audiences, strengthen positioning, and turn content into measurable business results.

Work with Me

Common challenges I solve:

Your audience is growing but revenue isn't.

Your content isn't converting into customers.

Your marketing lacks a clear strategy and measurable goals.

Your website isn't converting visitors effectively.

Your creator partnerships aren't delivering ROI.

You're experimenting with AI but lack a scalable system.

Your team is producing content without a clear system.

Your reporting is not driving decisions.

Brands I've Led Growth & Content For

Ubisoft • Aurora Innovation • Generation Tux • 7x7.com • California Home + Design

How I Help

Fractional Growth & Content Leadership

Senior-level strategy without a full-time executive hire.

Creator & Influencer Strategy

Build creator ecosystems that drive awareness, trust, and measurable business outcomes.

Growth & Conversion
Audits

Identify acquisition, conversion, retention, and content gaps.

From global brands to emerging startups and premium wellness businesses, I help organizations clarify their strategy, grow their audience, and turn marketing into measurable business results.

Featured Case Studies

Aurora Innovation

Digital Growth & Content Strategy

Built Aurora's digital growth engine across content, social media, SEO, paid media, analytics, and website strategy, helping position the company as a category leader in autonomous freight.

Impact

+865% YoY video views
+301% social impressions
+107% audience growth

Ubisoft

Global Creator Strategy

Led global creator marketing strategy across major game franchises, building creator ecosystems and campaigns that reached hundreds of millions of viewers worldwide.

Impact

250M+ YouTube views
300M+ cross-platform views
$32M+ annual creator marketing budget

Yoga Flow SF

Growth Audit & Retention Strategy

Audited the complete student journey — from acquisition and website experience to onboarding, offers, and retention — to identify opportunities for stronger conversion and long-term member growth.

Deliverables

Growth audit
Customer journey analysis
Retention strategy
Prioritized recommendations

Illuminate Studios Ventura

Brand Positioning & Go-to-Market Strategy

Developed the strategic foundation for a new premium wellness brand by defining its positioning, messaging, target audiences, website recommendations, launch priorities, and 90-day marketing roadmap.