Strategic Marketing Leadership for Growing Brands

Senior-level marketing without the cost of a full-time executive.

I build the strategy, systems, and measurement to help companies grow.

Work with Me

Do you have any of these marketing problems?

You're getting attention, but it's not turning into growth.

Your audience or traffic may be increasing, but leads, customers, or revenue aren't following.

Your marketing is busy, but not connected.

Content, social, paid media, creators, your website, and other channels are operating without one clear strategy.

You don't know what's actually working.

Reporting exists, but it isn't telling you where to invest, what to stop, or what will drive growth.

Your content isn't converting.

You're publishing consistently, but the path from attention → consideration → customer isn't working.

Your marketing team needs senior direction.

You have people executing, but lack the experienced leadership to prioritize opportunities and build a scalable system.

Your creator or influencer investment isn't delivering measurable ROI.

You're spending money and resources on partnerships without a clear strategy or measurement framework.

I help diagnose where the system is breaking & build the strategy to fix it.

How I Can Help

Fractional Growth & Content Leadership

Ongoing senior-level strategic leadership across growth, content, web, social, paid media, creators, analytics, and marketing operations.

Growth & Marketing Strategy

Focused strategic engagements spanning positioning, customer journeys, audience growth, conversion, content strategy, websites, and measurement.

Creator & Influencer Strategy

Creator ecosystem design, partnership strategy, campaign development, measurement frameworks, and optimization.

Brands I've Led Growth & Content For

UbisoftAurora InnovationGeneration Tux7x7.comCalifornia Home + Design

Selected work across enterprise technology, global entertainment, startups, and wellness.

Featured Case Studies

Aurora Innovation

Digital Growth & Content Strategy

Built Aurora's digital growth engine across content, social media, SEO, paid media, analytics, and website strategy, helping position the company as a category leader in autonomous freight.

Impact

  • +865% YoY video views

  • +301% social impressions

  • +107% audience growth

Ubisoft

Global Creator Strategy

Led global creator marketing strategy across major game franchises, building creator ecosystems and campaigns that reached hundreds of millions of viewers worldwide.

Impact

  • 250M+ YouTube views

  • 300M+ cross-platform views

  • $32M+ annual creator marketing budget

Yoga Flow SF

Growth Audit & Retention Strategy

Audited the complete student journey — from acquisition and website experience to onboarding, offers, and retention — to identify opportunities for stronger conversion and long-term member growth.

Deliverables

  • Growth audit

  • Customer journey analysis

  • Retention strategy

  • Prioritized recommendations

Illuminate Studios Ventura

Brand Positioning & Go-to-Market Strategy

Developed the strategic foundation for a new premium wellness brand by defining its positioning, messaging, target audiences, website recommendations, launch priorities, and 90-day marketing roadmap.

Deliverables

  • Brand positioning

  • Messaging framework

  • Launch strategy

  • Marketing roadmap

I Work Best With

Technology & AI companies

Wellness, fitness & lifestyle brands

Startups & founder-led businesses

Consumer & mission-driven brands

Ready to Strengthen Your Marketing?

I work with select organizations on strategic projects and fractional marketing leadership.

Schedule a Consultation