Strategic Marketing Leadership for Growing Brands
Senior-level marketing without the cost of a full-time executive.
I build the strategy, systems, and measurement to help companies grow.
Do you have any of these marketing problems?
You're getting attention, but it's not turning into growth.
Your audience or traffic may be increasing, but leads, customers, or revenue aren't following.
Your marketing is busy, but not connected.
Content, social, paid media, creators, your website, and other channels are operating without one clear strategy.
You don't know what's actually working.
Reporting exists, but it isn't telling you where to invest, what to stop, or what will drive growth.
Your content isn't converting.
You're publishing consistently, but the path from attention → consideration → customer isn't working.
Your marketing team needs senior direction.
You have people executing, but lack the experienced leadership to prioritize opportunities and build a scalable system.
Your creator or influencer investment isn't delivering measurable ROI.
You're spending money and resources on partnerships without a clear strategy or measurement framework.
I help diagnose where the system is breaking & build the strategy to fix it.
How I Can Help
Fractional Growth & Content Leadership
Ongoing senior-level strategic leadership across growth, content, web, social, paid media, creators, analytics, and marketing operations.
Growth & Marketing Strategy
Focused strategic engagements spanning positioning, customer journeys, audience growth, conversion, content strategy, websites, and measurement.
Creator & Influencer Strategy
Creator ecosystem design, partnership strategy, campaign development, measurement frameworks, and optimization.
Brands I've Led Growth & Content For
Ubisoft • Aurora Innovation • Generation Tux • 7x7.com • California Home + Design
Selected work across enterprise technology, global entertainment, startups, and wellness.
Featured Case Studies
Aurora Innovation
Digital Growth & Content Strategy
Built Aurora's digital growth engine across content, social media, SEO, paid media, analytics, and website strategy, helping position the company as a category leader in autonomous freight.
Impact
+865% YoY video views
+301% social impressions
+107% audience growth
Ubisoft
Global Creator Strategy
Led global creator marketing strategy across major game franchises, building creator ecosystems and campaigns that reached hundreds of millions of viewers worldwide.
Impact
250M+ YouTube views
300M+ cross-platform views
$32M+ annual creator marketing budget
Yoga Flow SF
Growth Audit & Retention Strategy
Audited the complete student journey — from acquisition and website experience to onboarding, offers, and retention — to identify opportunities for stronger conversion and long-term member growth.
Deliverables
Growth audit
Customer journey analysis
Retention strategy
Prioritized recommendations
Illuminate Studios Ventura
Brand Positioning & Go-to-Market Strategy
Developed the strategic foundation for a new premium wellness brand by defining its positioning, messaging, target audiences, website recommendations, launch priorities, and 90-day marketing roadmap.
Deliverables
Brand positioning
Messaging framework
Launch strategy
Marketing roadmap
I Work Best With
Technology & AI companies
Wellness, fitness & lifestyle brands
Startups & founder-led businesses
Consumer & mission-driven brands
Ready to Strengthen Your Marketing?
I work with select organizations on strategic projects and fractional marketing leadership.